DME Media School Highlights


About the Course

Mass Communication is the study of mass media including all types of medium used to convey information to the audience. Examples of mass media include newspapers, magazines, films, radio, television, etc. The Bachelor of Journalism & Mass Communication (BJMC) course of GGS IPU comprehensively introduces the students to various aspects of Journalism. The three year programme helps equip students with the relevant skills and knowledge set to excel in media and communication sectors. The field of communication requires a skilled and professional approach. This field is a fast growing industry looking for enterprising professionals. The objectives of the course are; to produce scholar graduates with strong academic knowledge and professional skills so they are prepared to join a media related profession and to produce graduates who will contribute positively to society. A professional course in mass communication opens doors for a career in films &TV, publishing, public relations, journalism, editing, direction, film making, script writing, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Attractive careers as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals. At Delhi Metropolitan Education, the students of Journalism and Mass Communication are given the freedom needed for propagating innovation and creativity. Over the three years, the students not only gain working knowledge of the media industry, but also begin to excel in particular fields. This is achieved through a strong emphasis on generous guidance from proficient faculty and regular interaction with industry experts. In addition to the academics, students gain many life skills at DME and are presented with a range of opportunities to develop and exhibit these skills. Life at DME is full of activities and BJMC students often lead in organizing and reporting of these activities, such as blood donation camps, University’s annual cultural programme Anugoonj etc. DME also boasts excellent academic infrastructure and various facilities exclusively for BJMC students including modern audio, video, and photo studios.


Semester I

  • Communication: Concepts & Processes
  • Contemporary India: An Overview
  • Basics of Design and Graphics
  • Communication Skills Lab
  • Contemporary India: Issues and Debates
  • Design & Graphics Lab – I

Elective Subjects

  • Personality Development
  • Writing Skills
  • Indian Culture (For Foreign Students Only)
  • Personality Development Lab
  • Writing Skills Lab

Semester II

  • Print Journalism
  • Media Laws and Ethics
  • Still Photography
  • Print Journalism Lab
  • Still Photography Lab
  • Design and Graphics Lab – II

Elective Subjects

  • Health Communication
  • Sports Journalism
  • Health Communication Lab
  • Sports Journalism Lab


Semester III

  • Development Communication
  • Basics of Radio Programming and Production
  • Basics of Video Camera, Lights and Sound
  • Radio Production Lab
  • Video Production Lab
  • Summer Training Report

Elective Subjects

  • Radio Jockeying and News Reading
  • Video Editing
  • Radio Jockeying and News Reading Lab
  • Video Editing Lab

Semester IV

  • Basics of Advertising
  • Basics of Public Relations
  • Television Programming and Production
  • Advertising Lab
  • Public Relations Lab
  • TV Production Lab

Elective Subjects

  • Television News: Reporting and Anchoring
  • Corporate Communication
  • Television News: Reporting and Anchoring Lab
  • Corporate Communication Lab


Semester V

  • Basics of New Media
  • Media Research
  • Event Management
  • New Media Lab
  • Media Research Lab
  • Event Management Lab
  • Functional Exposure Report
  • Elective Subjects
  • Digital Media Marketing
  • Digital Media Marketing Lab
  • Film Appreciation Lab
  • Film Appreciation

Semester VI

  • Media Management and Entrepreneurship
  • Global Media: An Overview
  • Environment Communication
  • Final Project and Comprehensive Viva