About the Course

Bachelor of Business Administration (BBA) is an intensive 3 years (6 semesters) programme. It is a professional course beyond bookish knowledge. The endeavour in the course is to sharpens managerial skills. The BBA course under GGSIPU has been designed in such a manner that it provides a strong foundation in learning business disciplines and enables students in key competencies, essential for business management at graduate level. At DME, we provide various opportunities for students to learn more about real life situations in the business world. We organise expert lectures on management topics by eminent personalities from the corporate world. The course enables a student to acquire inter-disciplinary knowledge of all the functional areas of business as also obtain practical working background for a facilitated entry into a management position. In their six semesters spread across three years, we provide students the knowledge of accounting, finance, management, economics, human resource management, management information system, strategic management, auditing, legal environment and entrepreneurship development etc. Our course prepares the students for a full range of functions within the business world. Industry internship is a compulsory component of the curriculum for the completion of the course and helps students to understand the real corporate structure. For placement, we have an excellent placement cell. We provide personality development classes to our students to widen their future career options. The many options available after getting your BBA degree include pursuing further education (in most cases MBA), setting up your business and becoming an entrepreneur, or getting placed in various sectors including the FMCG sector, banking, IT companies etc.

PROGRAMME EDUCATION OBJECTIVES

Bachelors in Business Administration (BBA) is a professional programme with a rigorous curriculum covering all key subjects in the Management domain. Keeping in mind the programme vision and mission, DME Management School sets the following programme objectives:

  1. To develop an understanding among students of essential business concepts through comprehensive coverage of topics;
  2. To provide students with wholesome learning experience by conducting workshops and seminars on important business and management themes;
  3. To instil essential public speaking and inter-personal skills in students by conducting activities such as Presentations, Role Playing, group Discussion etc.
  4. To help students identify their area of interest amongst the various specialisation of Management such as Human Resource Management, Finance and Marketing;
  5. To provide students exposure to actual business practices by taking them to Industrial visits and providing them with internship opportunities;
  6. To nurture and promote talent among students by providing them opportunities in Business Fest and various other intra and inter department competitions held on a regular basis;
  7. To provide students a platform for launching their careers by providing Placement opportunities.

PROGRAMME OUTCOME

A student, after having successfully completed the BBA course at DME, can expect the following outcomes:

PO1. To be well versed with various domains of business management ;

PO2. To be able to practically apply the knowledge of these domains in the corporations for solving business problems;

PO3. To be effective communicators and interact with various stakeholders of businesses;</p?

PO4. To have a well-rounded personality and meeting the day-to-day challenges efficiently and effectively;

PO5. To be able to take business decisions in an ethical and responsible manner keeping in mind the implications for various parties affected by such decisions;

PO6. Displaying leadership qualities and taking initiatives to excel professionally by achieving organisational targets and working in teams.

FIRST YEAR

Semester I

  • Management Process and Organisation Behaviour
  • Business Mathematics
  • Financial Accounting and Analysis
  • Business Economics
  • Computer Application
  • Computer Application Lab

Semester II

  • Cost Accounting
  • Quantitative Techniques
  • E-Commerce
  • E-Commerce Lab
  • Business Communication
  • Business Environment

SECOND YEAR

Semester III

  • Business Laws
  • Marketing Management
  • Business Ethics and Corporate Social Responsibility
  • Management Accounting
  • Indian Economy
  • Environmental Science (NUES*)
  • NUES* – Non University Examination System

Semester IV

  • Human Resource Management
  • Financial Management
  • Research Methodology
  • Research Methodology Lab
  • Information System Management
  • Information System Management Lab
  • Managerial Skill Development (NUES*)
  • NUES* – Non University Examination System

Summer Training of Six – Eight weeks

THIRD YEAR

Semester V

  • Income Tax Law and Practice
  • Production and Operation Management
  • Service Marketing
  • Entrepreneurship Development
  • Goods and Service Tax (GST)
  • Summer Training Report

Semester VI

  • Project Management
  • Digital Marketing
  • International Business Management
  • Business Policy and Strategy
  • Sales and Distribution Management
  • Project Report