F. Drucker: Series of Special Lecture on Management
In today’s dynamic world things change very rapidly and radically that ignorance to these dynamics may lead to failures and lack of required accomplishments. Consequently, it is extremely important to regularly learn emerging trends and get acquainted with past experiences. Accordingly, we at DME believe that no curriculum is complete without incorporating knowledge about such trends in industry and experience beyond books. To make this happen department of management organizes Peter F Drucker management series of lectures featuring eminent scholars and personalities from Academic and corporate world. These speakers enlighten the students and faculty members with their vast experiences. This is an initiative to broaden the thinking horizons and adding facets to perspectives of our students and faculty. Peter F Drucker management lecture series is an endeavor to enhance knowledge and exposure through sequences of lectures conducted by experts and intellectuals from fields of management or allied fields.
About P.F. Drucker
Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives and self-control and he has been described as “the founder of modern management”. Drucker’s books and scholarly and popular articles explored how humans are organized across the business, government, and nonprofit sectors of society. He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice. His writings have predicted many of the major developments of the late twentieth century, including privatization and decentralization; the rise of Japan to economic world power; the decisive importance of marketing; and the emergence of the information society with its necessity of lifelong learning. In 1959, Drucker coined the term “knowledge worker,” and later in his life considered knowledge-worker productivity to be the next frontier of management.
In the light of Peter F. Drucker’s writings that have significantly contributed to the practical foundations of the modern business organisations, students of DME were grateful to be a part of the Peter F Drucker Lecture held on 28th September’18. It was an amazing opportunity for students to learn about advertising in India, the importance of marketing, the emergence and the impact of informative society. The guest speaker was the remarkable Mr. Vikas Sachdeva, Head, North India at Star Plus TV Channel.
The event started with the welcoming of Mr. Sachdeva by the Head of Department& Director, Prof. Dr. Ravi Kant Swami by sharing a token of gratitude on the behalf of everyone. Being an expert of media, advertising and management studies, Mr. Sachdeva easily grabbed the attention of the audience and was able to turn the event into more of an informative, practical based lecture rather than just a speech. He not only convey to us the relevance and importance of advertising and media in our day to day lives, but also told us the estimated profits and costs a company incurred in its daily coverage for doing brand endorsements.
Surrounded by different types of advertisements around us, be it the television, printing, digital or radio, it is not wrong to say that advertising is the biggest and the most growth driven industry in the market in this era with approximately Rs.53138 crore value in today’s world. He not only shared with us the level of total profits incurred by this industry but also revealed to us how Hindustan Times- one of the leading newspaper of India, bears a cost of Rs. 14.5 per newspaper while selling it in just Rs. 4.5 per unit. The only and efficient reason because of Hindustan Times’s huge profits after selling it in a loss is its coverage area, large reach and economies of scale taking place all together.
Advertisements though have such a strong base but still faced a downfall in the ending of year 2016 to 2017 because of demonetisation, but experts have also estimated huge profits of approximately Rs. 5000 crore in 2019 for the upcoming Lok Sabha Elections. Numerous brands like Patanjali, Oppo, Jio etc have also make their way all up in the existing established market due to this massive reach and good endorsements they practice. Mr. Sachdeva also told us about the value of true salesmanship – to always retain the customer for the value of the product such that he/she will prefer buying it in future too. With the thumb rule of “Customer Comes First”, he not only told us about the benefits but also the drawbacks of internet shopping or E-commerce in our lives by quoting “Internet can only give you choices, but it can’t help you choosing”.
Concluding my thoughts, media, marketing management and advertisement put together can be seen as an integrated and a very detailed process of influencing the behaviour of social beings and persuading their minds to buy a particular brand and its product and create a brand name in the market. By harvesting this fruitful knowledge in everyone’s minds in a very creative and humorous manner, Mr. Vikas Sachdeva used every bit of his knowledge about advertising to make this guest lecture a very interactive, informative and successful session for everyone.
Vineet Sagar is a senior executive with Exxon Mobil Corporation. He has worked in Lubricants division, Gas division among others in Exxon Mobil Corporation.
Exxon Mobil Corporation has consistently ranked among the Top 10 companies in the Fortune Global List. Its revenues in 2017 were approximately 237 BILLION U.S. dollars.
Vineet worked for Indian Oil Corporation for 14 years before joining Exxon in India as the Lubes Manager. He set up the Lubes business from scratch in Northern India and was one of the most successful managers of Exxon in India.
He moved to the challenging assignment of LNG gas in India and he has worked in Exxon Mobil Nigeria, Australia and India. A widely travelled man, vineet now works as Commercial Advisor in Exxon Mobil and is an authority on the very specialized domain of the commercial structures of Gas business over various geographies.
In the Lecture, Vineet elaborated upon the spectrum of work cultures and ethics around the world. He pointed out that every culture has its own pros and cons and no culture qualifies as the best. The ideal practice is to emulate the best practices from different parts of the world. As an example, calling colleagues by first name is the norm in the global arena. This practice is a step towards equality and helps in curbing sycophancy that happens at the managerial level. Managers in India must propagate this culture. Similarly, they should also propagate an open culture where every team member can give opinions, influencing work related decisions. This gives power to employees and gives birth to innovations in organizations.
He emphasized that it is the culture of an organization that builds its credibility in the market. If the honesty and ethics dwindle, organizations suffer along with employees who suffer at a personal level. A case when forgery of a signature for consignment of goods led to three employees losing their jobs along with a setback to the company’s reputation was discussed at length. He also explained the case of Mr Rajat Gupta, former CEO of Mckinsey, to make students understand the importance of ethics. He showed a visual presentation to the students where he explained the importance of perception.
Towards the end of the session, he motivated the students to enhance their skills as it is a key for career advancement. He also highlighted the four areas of motivation in life namely, psychological, financial, opportunity and responsibility and encouraged students to work towards it.
Vineet Sagar was felicitated by Dr Swati Jain, Associate Professor at the DME Management School and the guest of honor Dr. Sudhir Bisht was felicitated by Prof. Pooja Tripathi. Prof. Rachna Sharma presented the vote of thanks. Students from BBA batch 2018-21 Divya Sharma and Aditi Sinha conducted the program.
List of lectures held in 2017
|Date||Name of Speaker||Designation of Speaker||Topic of Lecture|
|21.08.2017||Dr. H.K. Dangi||Associate Professor, Department of Commerce, University of Delhi||Motivation and Team Building|
|27.09.2017||Prof.Pankaj Sinha||Professor, Faculty of Management Studies, University of Delhi||Financial Engineering|
|19.01.2018||Prof.Avinash Singh||Group Director, RayatBahar Institute, Haryana||Six Sigma Repacked|
|12.02.2018||Prof. Ajay Pandit||Professor, IMS, Ghaziabad||Winning Strategies of Market Driven Organisations|