Media Faculty Development Programme (MFDP)

A one week Media Faculty Development Programme (MFDP) was organised DME Media School on the theme “developing scientific approach in media teaching” from 9-15 July, 2018.

The guest for the inaugural session was Prof. (Dr) J.S. Yadav, Former Director at Indian Institute of Mass Communication. The session was based on the importance of communication and reasoning for media teaching.

Day 2:

(Session-I) The key resource person was Prof (Dr) Pallavi Majumdar, Joint Acting Head, Amity School of Communication, Noida. During her session she concentrated on the importance of achieving learning outcomes in media education.

(Session-II) The key resource person was Dr Kiron Bansal from IGNOU. The session focused on research methodology. Dr Bansal primarily made the participants do an exercise followed by her lecture on terminologies that are useful to understand the concept of research from a better perspective.

Day 3:

(Session-I) The key resource person was Prof. Dr Ambrish Saxena, Academic Head at ZEE Media Institute. The session was focused on ‘Teaching media through news’. Prof. Saxena focused on the importance of teaching aids and how to potentially use current events to establish concepts in students’ mind.

(Session-II) The key resource person was Mr Vinay Shanker, Assistant Professor at University School of Mass Communication, Guru Gobind Singh Indraprastha University. The session was focused on ‘Making optimum use of technology for effective teaching’.

Day 4:

(Session-I) The key resource person was Mr Qamar Waheed Naqvi, Former News Director, Aaj Tak. The session was focused on ‘Incorporating current happenings for making teaching lively’.

(Session-II) The key resource person was Dr Kulveen Trehan, Assistant Professor, University School of Mass Communication, Guru Gobind Singh Indraprastha University.

The session was focused on sub theme ‘integrated communication in the era of digital disruptions’.

Day 5:

(Session-I) The key resource person was Dr Sarvesh Dutt Tripathi, Assistant Professor, University School of Mass Communication, Guru Gobind Singh Indraprastha University.

The session was focused on ‘Integrating development perspective in media teaching’.

(Session-II) The key resource person was Dr Anand Pradhan, Assistant Professor, Department of Journalism, Indian Institute of Mass Communication, New Delhi

The session was focused on ‘How to engage students in participative teaching and training? ‘.

Day 6:

(Session-I) The key resource person was Prof. Jaishree Jethwaney, Former Course Director (Advertising and Public Relations), Indian Institute of Mass Communication, New Delhi.

The session was focused on ‘corporate communication, advertising and public relation in the changing scenario’.

The concluding session of the one week media faculty development programme certificate distribution ceremony took place. The guest was Prof. Jaishree Jethwaney, Former Course Director (Advertising and Public Relations), Indian Institute of Mass Communication, New Delhi.

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