Faculty Development Programme
QUALITATIVE AND QUANTITATIVE RESEARCH
Organized by
Delhi Metropolitan Education (DME)
June 7 – 13, 2019

SESSION 1: FDP INAUGURATION

Date: June 7, 2019
Venue: Nelson Mandela Auditorium, DME
Chief Guest: Prof. R Sreedher, Media expert and Community Radio practitioner
Emeritus Professor, Apeejay Stya University, Sohna

DR. R. SREEDHER

Dr. R. Sreedher is presently the Professor Emeritus at Apeejay Stya University, Sohna, Delhi and was till recently the Director of Commonwealth Educational Media Centre for Asia (CEMCA). He has been working with electronic media from 1972 onwards in various capacities. He was the member of the Innovation Sub Council for Media innovation for Government of India and also on the committee of restructuring Prasar Bharati both of which were headed by Sam Pitroda.

He was one of the three experts at the Technical Expert committee formed to advise the Prasar Bharati Board on all matters relating to All India Radio and Doordarshan from 2012-14. Personally he was involved in launching the Gyan Darshan and Gyan Vani Educational Television and FM Channels through IGNOU and before he left IGNOU had the distinction of launching 14 radio channels and four TV channels. He received the National Award for Science Popularisation award in 1991. He has also won five Akashvani awards for innovative radio production.

The one-week Faculty Development Programme (FDP) had an auspicious beginning on Friday June 7, 2019 in the gracious presence of Dr. R Sreedher, eminent media expert, researcher and broadcaster. Dr. Sreedher is known for his unparalleled contribution towards the development of Community Radio in India. He has also been part of many important media policy committees. He was previously associated with IGNOU and AIR for a very long time. Dr. Sreedher highlighted the need and significance of research in planning and production of media content. He shared his field experiences about how the research was done to plan the media content and how the data was collected, analyzed and utilized in content planning and creation. Prof. Susmita Bala, Head of DME Media School and Coordinator of FDP, welcomed the Chief Guest Dr. Sreedher and participating faculty members. Prof. Ambrish Saxena, Dean of DME Media School and Organizing Secretary of FDP, briefed about the faculty development programme. Ms. Manmeet Kaur, Assistant Professor in DME Media School, extended the vote of thanks.

SESSION 2: SIGNIFICANCE OF RESEARCH IN ACADEMICS

Date: June 7, 2019
Venue: Nelson Mandela Auditorium, DME
Resource Person: Prof. Shivaji Sarkar, senior academician, journalist, author, broadcaster and political analyst

Prof. Shivaji Sarkar, who has been a senior journalist with The Financial Express and Course Director of English Journalism at Indian Institute of Mass Communication (IIMC) addressed the afternoon session on the first day of Faculty Development Programme (FDP). He emphasized on the importance of research as it adds value to academics. Picking up examples with his vast experience, Prof. Sarkar asked the FDP participants not to limit the research to PhD and open up their horizon for innovation and new findings.
Ms. Manmeet Kaur, Assistant Professor in DME Media School, welcomed the resource person, while Prof. Ambrish Saxena, Dean of DME Media School and Organizing Secretary of FDP, moderated the session.

SESSION 3: RESEARCH IN OPINION/EXIT POLLS

Date: June 10, 2019
Venue: Room Number 001
Resource Person: Prof. K G Suresh, former DG, Indian Institute of Mass Communication

PROF. K G SURESH

Prof. K G Suresh is former Director General of Indian Institute of Mass Communication – India’s premier media training institution. He is a member of the Academic Council and Internal Quality Assurance Cell (IQAC) of the prestigious Jawaharlal Nehru University (JNU), New Delhi; Governing Council, Film and Television Institute of India, Pune; Society of Satyajit Ray Film & Television Institute, Kolkata; Board of Management to name a few.

Prof. Suresh is the recipient of Prem Bhatia Fellowship for Research in Media by Young Journalists. He is also conferred with the PRSI Leadership Award, the highest Award for outstanding contribution to the Public Relations profession, at the 39th All India Public Relations Conference at Visakhapatnam, Andhra Pradesh. Suresh chaired the international jury of the 4th Woodpecker International Film Festival-2016, India’s premier festival focusing on issue-based cinema and the jury of the 13th edition of the We Care International Film Festival on disability issues 2016.

Prof. KG Suresh with his blend of media academics and journalism talked about the science behind exit polls and opinion polls. He underlined various faults with the research methodology adopted while conducting the opinion and exit polls. He discussed the legitimacy of various exit and opinion poll conducting agencies and the results of various such polls. Most importantly he discussed the various steps that can increase the objectivity, credibility and reliability of the exit poll results. He laid a lot of emphasis on the sample size and covering the variance available in the population being studied. Prof. Ravikant Swami, Director of DME, Prof. Susmita Bala, Head of DME Media School and Coordinator of FDP and Prof. Ambrish Saxena, Dean of DME Media School and Organizing Secretary of FDP, felicitated Prof. K G Suresh. Ms. Parul Grover, Assistant Professor in DME Law School, welcomed the resource person while Ms. Manmeet Kaur, Assistant Professor in DME Media School, extended the vote of thanks.

SESSION 4 AND 5: OPEN SOURCE FOR RESEARCH AND FACT CHECKING

Date: June 10, 2019
Venue: Room Number 001
Resource Person: Dr. Anubhuti Yadav, Course Director – Advertising and PR, Indian Institute of Mass Communication, New Delhi

DR. ANUBHUTI YADAV

Dr. Anubhuti Yadav is Head of the Department of New Media and Course Director of Advertising and Public Relations at IIMC. She is also holding the responsibility of Dean Students’ Welfare. Dr. Yadav comes with more than 15 years of experience in teaching and research.  She started her career with Advertising agency in 2000 and worked on prestigious campaigns like Rajasthan Tourism. Later she moved to academics and joined IIMC in 2002 and taught advertising and research for three years. She joined National Council for Educational Research and Training (NCERT) to work in areas like educational media, educational technology, New Media and media literacy. Her work in the area of educational media won her four national awards as best script writer and researcher for the series on women achievers, Paramveer Chakra awardees and media literacy.

She is the co-author of Indian edition of Media Literacy: Key to interpreting media messages book developed under Digital International Media Literacy Project. She is currently working on a book on New Media Journalism.

The extremely engaging session by Prof. Anubhuti Yadav, Associate Professor in Indian Institute of Mass Communication (IIMC), was focused on the open sources information specifically for the purpose of research. It helped the participants in understanding how to select the content from the internet without towing the ethical and legal boundaries. Another session involved training the participants with the google fact checking techniques and technology to counter the fake news menace. Prof. Ravikant Swami, Director of DME, Prof. Susmita Bala, Head of DME Media School and Coordinator of FDP and Prof. Ambrish Saxena, Dean of DME Media School and Organizing Secretary of FDP, felicitated Dr. Anubhuti Yadav. Ms. Parul Grover, Assistant Professor in DME Law School, welcomed the resource person while Ms. Manmeet Kaur, Assistant Professor in DME Media School, extended the vote of thanks.

SESSION 6: WRITING A THESIS/DISSERTATION

Date: June 11, 2019
Venue: Room Number 001
Resource Person: Dr. Sunetra Sen Narayan, Associate Professor, Publications, Indian Institute of Mass Communication, New Delhi

DR. SUNETRA SEN NARAYAN

Sunetra Sen Narayan has about 30 years of experience in communications spanning over print journalism, documentary film production, teaching and research.  She has studied Economics at Delhi University.  She was awarded a Master’s in Telecommunications Studies and a Doctorate in Mass Communications from the Pennsylvania State University, USA. She is currently an Associate Professor at Indian Institute of Mass Communications, New Delhi.  She is Head of the Department of Publications at IIMC. She joined the Institute in 2003. She was head of the Department of Development Journalism from 2004-2013.  She has served as the Editor of the academic journal Communicator. She is the author of Globalisation and Television, a Study of the Indian Experience 1990-2010 (2014) Oxford University Press. She is the co-editor of India Connected, Mapping the Impact of New Media (2016) Sage Publications. She has written numerous scholarly articles on communications and development related subjects.

Prof. Sunentra Sen Narayan, Associate Professor, IIMC, talked about the various aspects of thesis and dissertation writing. The session began with the differentiation between usage of term ‘thesis’ and ‘dissertation’. The structure for research article and thesis writing were in details. Introduction writing and review of literature were discussed in great depth. Along with it, there was extensive discussion on the significance of methodology. The session was interactive and the resource person answered tons of queries of the participants. Prof. Ravikant Swami, Director of DME, Prof. Susmita Bala, Head of DME Media School and Coordinator of FDP and Prof. Ambrish Saxena, Dean of DME Media School and Organizing Secretary of FDP, felicitated Dr. Sunetra Sen Narayan. Ms. Roli Wadhwa, Assistant Professor in DME Law School, welcomed the resource person while Ms. Manmeet Kaur, Assistant Professor in DME Media School, extended the vote of thanks.

SESSION 7: REFERENCING IN RESEARCH

Date: June 11, 2019
Venue: Room Number 001
Resource Person: Mr Pawan Koundal, Assistant Editor, Indian Institute of Mass Communication, New Delhi

MR. PAWAN KOUNDAL

Mr. Pawan Koundal has more than 10 years of experience in teaching, training and publication of research journals and books. He has worked with prestigious Indraprastha College for Women, University of Delhi and was one of the founding members of the Centre for Media Studies at GGSIP University, Delhi where he has taught print production, cyber production and handled various students’ projects.

He is teaching print communication and design in the Department of Development Journalism, a flagship program of IIMC conducted for mid-career journalists from non-aligned and developing countries and various Post-graduate Diploma programmes of IIMC.

He has contributed papers in UGC peer reviewed journals, e-pg Pathshala of MHRD, IGNOU and number of chapters in books on communication and its related areas. He has presented papers and chaired sessions in national and international conferences.

A highly engaging session by Mr. Pawan Koundal was about the art of citation and referencing. The resource person talked about the significance of references and bibliography in academic and research writing. There were exercises and demonstrations for better understanding of the referencing style by the peers. Citing the content from journals, books, websites, reports etc were discussed in details along with the examples shown and discussed. The resource person also threw light on the concept of plagiarism and explained the various dos and don’ts to bring plagiarism to the minimum in any academic writing. It proved to be one of the most engaging sessions with a plethora of questions asked during the session. Prof. Ravikant Swami, Director of DME, Prof. Susmita Bala, Head of DME Media School and Coordinator of FDP, felicitated Mr. Pawan Koundal. Ms. Roli Wadhwa, Assistant Professor in DME Law School, welcomed the resource person while Ms. Manmeet Kaur, Assistant Professor in DME Media School, extended the vote of thanks.

SESSION 8, 9 and 10: QUANTITATIVE CONTENT ANALYSIS RESEARCH METHODS

Date: June 12, 2019
Venue: Room Number 001
Resource Person: Dr Jatin Srivastava, Ohio University, United States

DR. JATIN SRIVASTAVA

Dr. Jatin teaching experience ranges from graduate seminars in mass communication theory and research methods to undergraduate courses on graphic design, persuasive communication, and history of communication. He is also deeply involved with developing and teaching courses such as information literacy, introduction to mass communication and race, gender, and class in media, which are focused on increasing media literacy among students.

His recent research is rooted in theory-based exploration of the new media environment. His most recent research project involves evaluating the effectiveness of news delivered through virtual reality formats. He is also extremely interested in issues related to interactions between media and society in India and has worked on book chapters and research articles exploring issues related to new media and health communication in Indian environments. He has conducted many workshops related to media research and theory and has also co-directed an academic conference in India.

Dr Jatin Srivastava, Associate Professor at E.W. Scripps School of Journalism at Ohio University, laid emphasis on the quantitative dimension of media research namely content analysis. The three sessions conducted by Dr Srivastava involved practical exercises to explain the idea of a coding manual and code sheet. These sessions were more about establishing the foundation for the practical exercises scheduled for the following day. The sessions on June 12 were focused on interactive discussion on variables, research problem, identifying the research problem and choosing the appropriate methodology. This day was marked by research dimensions attributing to the entire research process. There was also an open session for the participants to discuss anything and everything pertaining to research. It allowed the participants to better comprehend the philosophy of research. This session was completely practical based held in the workshop mode; the participants were made to do the content analysis. The session ended with open house discussion with the participants. Prof. Ravikant Swami, Director of DME, Prof. Susmita Bala, Head of DME Media School and Coordinator of FDP and Prof. Ambrish Saxena, Dean of DME Media School and Organizing Secretary of FDP, felicitated Dr. Jatin Srivastava. Ms. Priyansha Badoni, Assistant Professor in DME Law School, welcomed the resource person while Ms. Manmeet Kaur, Assistant Professor in DME Media School, extended the vote of thanks.

SESSION 11 and 12: QUANTITATIVE CONTENT ANALYSIS RESEARCH METHODS

Date: June 13, 2019
Venue: Room Number 001
Resource Person: Dr Jatin Srivastava, Ohio University, United States

Prof. Jatin Srivastava, Associate Professor at E.W. Scripps School of Journalism at Ohio University, divided the participants of FDP in groups and assigned projects on content analysis. Each group made a presentation subsequently. All this happened in an interactive mode. The last session of Dr Srivastava was an open question-answer session. He addressed all kind of research related issues and even provided guidance to faculty members/PhD scholars in their research work.

SESSION 13: VALEDICTORY AND CERTIFICATE DISTRIBUTION

Date: June 13, 2019
Venue: Studio 62

The one-week FDP concluded with a valedictory function in the gracious presence of Dr. Jatin Srivastava, the resource person for last two days of FDP. The ceremony was also graced by internal dignitaries of DME – Mr Aman Sahni, Vice Chairman; Hon’ble Mr. Justice Bhanwar Singh, Director General,  Dr Ravi Kant Swami, Director and Dr Ambrish Saxena, Dean, DME Media School. They all appreciated the participating faculty members and research scholars and applauded the efforts in organizing a learning based exercise. They all emphasized on giving an impetus to research so as to bring a qualitative improvement in academics. Dr Susmita Bala, Head, DME Media School, Dr N.K. Bahl, Dean, DME Law School and Dr Bhavish Gupta, Head, Academics, DME Law School also graced the function with their presence. Dignitaries’ address was followed by certificate distribution to all the participants under supervision of Ms Manmeet Kaur, assistant Professor, DME Media School. Ms Neha Sharma, Assistant Professor, DME Media School, conducted the programme. The function concluded with vote of thanks by Dr Swati Jain, Associate Professor, DME Management School.

Report prepared by Dr Ambrish Saxena, Mr Pramod Kumar Pandey and Ms Kritika Sati

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